Books about selling by people who carry a number: sales leaders, founders, agency owners and top performers. They cover prospecting, sales conversations, closing, pricing and building a team that sells.
This list holds 46 books published between 2015 and 2025, 7 with an audiobook edition. A book is on it only when selling and sales is a central subject of the book, judged from the book's own description, not when it comes up in passing. The most-rated on Amazon come first.
How You Plug into the Power of Yourself, Others, and the World
Josh Turner · 2015 · Audiobook
How many times have you heard someone say, "it’s not what you know, it’s who you know"? We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events…
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Stop Selling and Help Your Customers Make Progress
Bob Moesta · 2020
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a…
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David Perry · 2020
In the fast-paced world of enterprise sales, are you looking to sharpen your skill set to gain an edge? Do you want to drive efficient, repeatable success without getting worn down? Game of Sales is the candid conversation you always wanted to have with a top…
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Ashley Welch
You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table--and reducing…
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John Ruhlin · 2025
Relationships can take you places marketing can’t.Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That’s where the Referral Partner Transformation (RPT) System comes in. Instead of chasing…
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Tim Kintz · 2020
No matter how you entered the car business, you know the frustrations that come with the job. Customers are savvier than ever, so without knowing how to negotiate and close deals, you'll find yourself selling out of desperation instead of inspiration. You…
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Forrest Dombrow
In digital marketing sales, you’re used to doing it all. You generate leads, close deals, and service clients. But when you fail to fulfill your potential, every unmet objective, missed opportunity, and sleepless night takes its toll, on your business and…
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Sales Tactics and Stories By the Rep For the Rep
Jesse Rothstein · 2020
In Carry That Quota, Jesse Rothstein provides an insider’s account of how to succeed in sales. Drawing on more than 15 years of sales experience across multiple fields and continents, Rothstein unpacks numerous essential topics. Chief among them are how to…
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Jackie Fast
Selling sponsorship is one of the most effective and profitable strategic business tools for any organisation. Whether you oversee a billion-dollar corporation, a medium-sized charity, a local arts council, or even a neighborhood children's football team…
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The Definitive Guide to Building Seven-Figure Sales
Mark Evans · 2019
The old way of selling is dead. Long gone are the days of manipulation and corny techniques instead of actually delivering value. Salespeople and leaders who understand this change is happening will be rewarded, while those who don’t will fall by the wayside.…
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How to Grow Revenue with Prospect-Centered Selling
David Smith · 2021 · Audiobook
“Imagine trying to inspire people who need help but who are actively resisting change. That is the essence of Heroic Selling.” In It's About Time!, David Smith chronicles his thirty-plus-year journey in senior living. He reveals how to turn deep-seated…
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Time-Tested Principles That Will Turn You Into a World-Class Fundraiser
Gui Costin · 2025
Eighteen months. That’s all you have. If you are in investment sales, that’s how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don’t provide the tools and training for their fundraisers. Why? Because…
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Brian W. Robinson
If you've ever wished you could open up a book about selling and find the exact phrase or idea that could instantly change your sales outcome, then look no further. In The Selling Formula, Brian W. Robinson gives you five powerful steps that he's meticulously…
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Mike Carpenter
Every talented sales rep or manager wants to take their career to a higher level. But if you're only focused on meeting quotas and expanding your territory, then you're doing it all wrong. You have to think differently--to step outside your comfort zone and…
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Gene McNaughton
The Sales EDGE reframes your and your sales team's approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson…
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The Proven Playbook to Scientifically Crush Your Sales Goals
Butch Hodson · 2025 · Audiobook
This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines. In Sales Lab Scripting, tech sales masters A.J. Mahar and…
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Anita Nielsen · 2019
As a salesperson, you need confidence and passion to win. But as buyers and robots continue to gain power, it's easy to feel beaten down in a world where customers no longer seem to need you. As deals fall through and commissions dwindle, you feel desperation…
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Ian Campbell · 2023 · Audiobook
If you can prove ROI, you can sell anything. You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them…
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Kelly Singleton Myers · 2025 · Audiobook
The stakes could not be higher. You love working in senior living sales but are under enormous pressure to get occupancy levels up. How you and your sales team treat a customer’s family member will impact them for the rest of their lives. When it comes to…
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The Secret Black Belt System for Champion Leaders
Elliott Bayev · 2021
There are thousands of books on sales, and there are a growing number of books trying to tease out practical philosophies from Jiu-Jitsu. But what if a book did both? What if it combined proven and repeatable sales tools, systems, and processes with the…
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A Tactical Guide on How to Create a Sales Operating System That Creates a Flood of Qualified Deals
Luigi Prestinenzi · 2025
Your relationship with selling is about to change. You know sales is essential to your business. But you’re nearly burned out from trying to meet your quota. Lately you’ve begun wondering if sales is really your calling. The problem isn’t you. You’re simply…
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Steve Thompson
The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation. Written in the…
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Karrie Brady · 2021
As women, we’re half of the population. Yet, in today’s world, we make most of the purchasing decisions. We know what we want, how we want it, and when we’re ready to buy. But the business world, particularly anything sales related, wasn’t designed with our…
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Josh Harcus · 2016
What's the most important managerial step an executive can take? Answer: aligning your marketing and sales teams. Yet in many companies the gap between marketing and sales is widening, leaving substantial revenue on the table. Hüify and CEO Josh Harcus…
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Mike Brunel · 2016
Who's afraid of big, bad sales? Almost everyone, says NRS Media co-founder Mike Brunel. Cold calls freak people out, and nobody wants to be thought of as the stereotypical sleazy salesperson. It doesn't have to be that way, though. In Selling is Not Optional…
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Chris Prangley · 2023
In sales, nothing sets you apart from the competition more than mastering the sales meeting. But meetings are more than just a chance to connect: they’re once-in-a-lifetime opportunities to understand your prospect, identify business and personal pains, and…
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Jami Varela · 2025
I would like to write a book for “baby leaders” who are just starting in leadership. I’ll show them how to make the transition to leadership (chiefly from the perspective of “sales to sales manager”), how they can still be authentic and genuine and not lose…
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Steve de Mamiel
Clients today are halfway through their buying journey before even speaking with a salesperson, and this new era requires new methods. There are so many places to engage with customers online, offline, and on their phones that you cannot focus on just one…
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Jason Quenneville · 2025 · Audiobook
Exceed customer expectations, every time. As a car dealership owner or executive, what’s your plan for retaining customers and increasing sales numbers year after year? Do you truly understand both your customers and employees? Do you know their needs…
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Carl Stevens
Why do 1 out of 5 salespeople make 4 out of 5 sales? That’s the question Carl G. Stevens, the 95-year-old sales professor, spent decades of his life answering. After researching and interviewing more than 10,000 salespeople, he documented their experiences…
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Chris Jennings · 2023
For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially in building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and…
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Michelle Rockwood · 2023
Do you host sales calls your clients remember for the rest of their lives? Traditional sales methods don't work for heart-centered coaches, leaving you feeling drained and out of integrity. If you got into coaching to help people, traditional selling feels…
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Dominate Your Market without Cold Calling, Chasing Clients, or Spending Money on Ads
Levi Lascsak · 2023
One million dollars and $6,250 per video. This is how much Levi Lascsak and Travis Plumb made in their first year marketing their new real estate business on YouTube. By the first seven months of their second year, they surpassed $2.6 million and $47,000 per…
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by Adam Apps (Author) Format: Kindle Edition
Adam Apps · 2023
Most sales leaders struggle to motivate their teams and deliver sustainable results. Great sales leaders make it look easy while others never figure it out. Ineffective sales leaders may resort to desperate tactics that damage careers, wreck team cultures…
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Gibran Nicholas · 2023
You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do., Jerry Garcia Relentless change, and the constant chaos that surrounds it, makes life and business more challenging by the…
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by Gary Garth (Author), Ben Tyson (Foreword) Format: Kindle Edition
Gary Garth · 2023
You have a business but don’t yet have a reputable brand. You’re bootstrapped and need to pinch every penny. You know where you want your business to end up, but you’re uncertain of how to get there and what to do first. The Zero to 100 Million Sales…
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DELIVER VALUE AND MAKE IT SIMPLE TO RENEW AND BUY MORE!
Steve Thompson · 2022
Can’t-Lose Accounts brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers. Cross-selling and upselling opportunities are the holy grail of selling. Satisfied key…
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Helen Fanucci · 2022
The hybrid work revolution has made sales management the most pivotal role in the innovation economy, and simultaneously the most challenging. The workforce power structure has flipped, putting every top seller in a position to write their own ticket. To…
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Greg Nutter · 2022
“Probably the most complete update on B2B selling strategies in years.”P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with…
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The Quick-Hit Guide to Crushing Your Quota
Tim Zielinski · 2022
I bet you’ve heard the saying “work smarter, not harder,” right? When you work in sales, you don’t get paid based on the number of hours you’ve clocked or how much effort you’ve put in, you get paid based on your results. The ends are often justified by the…
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Jason Marc Campbell · 2022
Our society is an ever-changing reflection of what we buy into, from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact…
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Chris Prangley · 2022
In tech sales, every day is another chance to make a lasting impact. Your skill set and knowledge in an industry notorious for speed make you invaluable to customers seeking an edge over their competition and challenges. You want that same edge, but…
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Adopt an Executive Mindset, Build Credibility, Communicate with Impact
Stephen Timme · 2021 · Audiobook
You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new…
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Steve Thompson · 2019
The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key…
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Timi Nadela
Timi Nadela first learned how to interact with CEOs as a flight attendant. From there, she moved into selling financial services and quickly learned the crucial skills she would need to become a top business development expert for a Fortune 100 company. In…
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Steve Thompson
In this crisp, accessible read, Steve Thompson brings value back to the light of day by highlighting the four key challenges that make it difficult for customers to award must-win deals to you. • They don't understand your value proposition. • They can't…
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