Marketing and sales

YouTube Secrets

The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell · 2018

YouTube has changed our world, from how we view video to how we connect and market, opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right…

Giftology

John Ruhlin (RIP) · 2016

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way…

Bluefishing

Steve Sims (RIP)

The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous reveals to the rest of us his trade secrets for making things happen. Steve Sims’s day job is to make the impossible…

Give

Nicholas Kusmich · 2017

Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a…

Niching Up

Chris Dreyer · 2022

Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this…

The Game Changing Attorney

Michael Mogill · 2018

The only resource you need to position your practice to draw in high-value clients and cases. These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. America’s legal landscape is saturated with more than 1.3 million attorneys…

Explosive Growth

Cliff Lerner · 2017

Explosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case studies to…

Connect

How You Plug into the Power of Yourself, Others, and the World

Josh Turner · 2015 · Audiobook

How many times have you heard someone say, "it’s not what you know, it’s who you know"? We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events…

One to Many

Jason Fladlien

It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your…

Confidence Creator

Heather Monahan · 2018

The key to reaching your personal and professional goals and living the life of your dreams lies in the power of confidence. If you don’t have it, don’t worry. Heather Monahan will show you how anyone can master the essential techniques to building confidence…

Product-Led SEO

Eli Schwartz · 2021

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a…

Digital Persuasion

Erin Gargan

When you type, text or tweet- how persuasive are you? You are 34 times more persuasive communicating in person than on digital platforms. Yet in today’s world, you probably spend the majority of your time trying to influence others to say YES to you using…

Growth Hacking

Raymond Fong · 2017

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking. Raymond and Chad’s framework, the ASP™, is an easy to…

Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

Bob Moesta · 2020

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a…

Founder Brand

Dave Gerhardt · 2022

You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins, and how you differentiate yourself counts. Building a brand and…

Marketing to Mindstates

Will Leach · 2018 · Audiobook

Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to…

MOVE

The 4-question Go-to-Market Framework

Sangram Vajre · 2021

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But…

More Money, Less Hustle

Jess Lenouvel · 2022

Unlimited earning potential, personal freedom, and self-made success: these are a few of the reasons you may have become a real estate agent. But the rules of the game have changed, thanks to social media. In the digital age, if you want to stand out as an…

Free PR

Cameron Herold · 2019

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as…

Be the Go-To

How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Theresa M. Līna · 2020

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then…

The Undefeated Marketing System

How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents

Phillip Stutts · 2021 · Audiobook

You hate politicians. Who doesn’t in today’s world? But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so…

Go For Stupid

The Art of Achieving Ridiculous Goals

Steve Sims (RIP) · 2022

What would you achieve if you weren’t afraid of being laughed at? In the age of “gotcha” culture, people are terrified to do anything that might be laughed at. Steve Sims is the exact opposite. In Go For Stupid: The Art of Achieving Ridiculous Goals, Steve…

Game of Sales

David Perry · 2020

In the fast-paced world of enterprise sales, are you looking to sharpen your skill set to gain an edge? Do you want to drive efficient, repeatable success without getting worn down? Game of Sales is the candid conversation you always wanted to have with a top…

Forget the Funnel

A Customer-Led Approach for Driving Predictable, Recurring Revenue

Georgiana Laudi · 2023 · Audiobook

Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds…

Digital Marketing in an AI World

Frederick Vallaeys · 2019

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his…

Shtick to Business

What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career

Peter McGraw · 2020

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw, a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)…

Performance Partnerships

Robert Glazer · 2017

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a…

Exit Mindset

Rem Oculee · 2024

You've invested considerable time and effort into your business, yet you feel like you're on a hamster wheel. Your profits aren't meeting your expectations. Your company consumes the majority of your free time. Moreover, if you opt to sell, buyers might only…

Travels with Hafa

In Search of Ourselves

Nathan Pettijohn · 2020

On the heels of a breakup, author Nathan Pettijohn rents an RV and takes off on the road with his dog to explore the Pacific Northwest for the month of October. Along their journey, Pettijohn and his dog Raphael, or “Hafa,” meet with locals in small towns and…

Content-Based Networking

How to Instantly Connect with Anyone You Want to Know

James Carbary · 2020

There’s a reason everyone says “it’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know? …

Banking on Digital Growth

James Robert Lay · 2020

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch…

Branding is Sex

Deb Gabor · 2016

If you hate making money and the feeling of a mind-blowing, toe curling orgasm, stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet…

Product Marketing Misunderstood

Richard King · 2022

Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll…

Give & Get Employer Branding

Repel the Many and Compel the Few with Impact, Purpose and Belonging

Bryan Adams · 2020

In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates, and the best additions to their culture? The answer may surprise you. The most…

Immersion

Paul Zak · 2022

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers…

Taylor Made

Stephen Taylor

You’ve had your eye on a new car for months, but you’re avoiding the dealership. After all, everyone knows the frustrations that come with buying a car. You spend hours waiting for the salesperson to crunch numbers and check with their manager, only to leave…

Naked Sales

Ashley Welch

You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table--and reducing…

None of Your Business

Shawn Dill · 2019

When you provide a service you believe in, one with the power to change lives for the better, you'll approach your work with a sense of joy. The business side of things, however, might be a different story. Most of us weren't taught how to run a business when…

How to Run Away from Home

Adam Dailey

Perhaps you’ve dreamed of escaping the stress of your everyday routine by taking a year off to explore the world with your loved ones. Maybe you’ve thought about changing your life but dismissed it as impossible. It’s not. The Dailey family did it, and Adam…

The Belief Economy

David Baldwin

Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand must have the potential to address people's beliefs and concerns and to solve real-life problems, both big…

7 Keys to 7 Figures

Leslie Kuster · 2023

Many women seek the freedom that comes with entrepreneurship but struggle to turn that dream into a reality. The data show that 90 percent of women who own and operate a business generate less than $100,000 per year. And 78.5 percent of women-owned businesses…

F#ck Content Marketing

Focus on Content Experience to Drive Demand, Revenue & Relationships

Randy Frisch · 2019

F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers)…

Forging an Ironclad Brand

A Leader's Guide

Lindsay Pedersen · 2019

Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders…

Fire Them Now

Phillip Stutts

Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you’re getting the best, you need to know how to demand better, by learning from the incredible strategies of…

Crawl, Walk, Run

Advancing Analytics Maturity with Google Marketing Platform

Alex Yastrebenetsky · 2020

THERE IS A NEWER EDITION OF THIS BOOK : geni.us/CrawlWalkRun2ndEdition In 2019, $130 billion was spent on digital advertising alone, as major retailers, consumer packaged goods companies (CPG), and media outlets embraced the ever-online customer. Despite…

Conquer Your Rebrand

Bill Kenney · 2023

Your brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success. Bill Kenney pulls back…

CMO to CRO

The Revenue Takeover by the Next Generation Executive

Rolly Keenan · 2021

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation, but you don’t have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling…

Your Brand Should Be Gay (Even If You’re Not)

Re Perez · 2020

What made you pick up this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe…

The Resilience Roadmap

Danny Morel

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn’t let any of that hold him back. He had resilience…

Lies, Damned Lies, and Marketing

Separate Fact from Fiction and Drive Growth

Atul Minocha · 2021 · Audiobook

When it comes to your relationship with marketing, it’s time to wipe the slate clean. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact).…

Faster, Smarter, Louder

Aaron Agius

In today's online world, a brand's success lies in combining technological planning and social strategies to draw customers in, and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and…

We Are All the Same Age Now

Valuegraphics, The End of Demographic Stereotypes

David Allison · 2018

Never before has mankind changed so much so fast, but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there’s a better way to discover what matters to the people you are trying to motivate: a…

Seven Figure Decisions

Nick Vertucci

You don't strike it rich by playing it safe. It's the seven figure decisions that lift you out of the middle class and into the millionaire's circle. Nick Vertucci achieved tremendous success by taking bold, calculated risks to reinvent himself after losing…

Reverse Engineer Your Future

Paul James · 2017

If you’re waiting for that lucky break or fortuitous chance meeting that will set you on the road to happiness and financial success, you’re wasting your time. You can hope for something good to happen, or you can make it happen. Paul James transformed…

Opting in to Optimization

How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

Jon MacDonald · 2021

Are you giving up your best years to the pursuit of money so you can enjoy life after you retire? If so, you’re not alone. Far too many of us follow this path, only realizing too late that there’s no such thing as a do-over. But there’s a better way to live…

Network Marketing Queen

Your Guide to Creating Massive Success by Owning Your Feminine Power

Dr. Erin Pollinger · 2020

How would it feel to build a massively successful network marketing business from a place where you feel supported, energized, and connected to your feminine pleasure and power? If the business you’ve built has you feeling burned out, alone, and exhausted…

The Golden Toilet

Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business

Steve Brown · 2020

Who needs another dry book about marketing? You don't! Learn why this book has been labeled as The Funniest Book on Marketing. The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a…

Irrational Loyalty

Deb Gabor · 2019

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR…

Stop Random Acts of Marketing

Deliberate & Practical Growth Strategies for Mid-Market CEOs

Karen Hayward · 2019

Many mid-market companies in today’s digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent.…

Open for Business

Tyler Cauble

For too long, commercial real estate expert Tyler Cauble has witnessed the damage caused by small business owners not knowing all the facts before signing a lease. He’s working to change that. In this book, Tyler guides you through everything you need to know…