Books about building a brand, for a company or for yourself, written by agency founders, marketers and business owners who built recognizable names.
This list holds 42 books published between 2015 and 2026, 4 with an audiobook edition. A book is on it only when branding is a central subject of the book, judged from the book's own description, not when it comes up in passing. The most-rated on Amazon come first.
Dave Gerhardt · 2022
You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins, and how you differentiate yourself counts. Building a brand and…
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How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
Theresa M. Līna · 2020
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then…
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Nneka Unachukwu · 2022 · Audiobook
Not everyone can do what it takes to become a doctor, but you did. From graduating medical school to completing your residency, each step has gotten you closer to living the life you’ve envisioned since first completing that med school application. But are…
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Deb Gabor · 2016
If you hate making money and the feeling of a mind-blowing, toe curling orgasm, stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet…
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Repel the Many and Compel the Few with Impact, Purpose and Belonging
Bryan Adams · 2020
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates, and the best additions to their culture? The answer may surprise you. The most…
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David Baldwin
Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand must have the potential to address people's beliefs and concerns and to solve real-life problems, both big…
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A Leader's Guide
Lindsay Pedersen · 2019
Good brand is just good business. Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders…
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Bill Kenney · 2023
Your brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success. Bill Kenney pulls back…
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Re Perez · 2020
What made you pick up this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe…
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Aaron Agius
In today's online world, a brand's success lies in combining technological planning and social strategies to draw customers in, and keep them coming back for more. Without a strong digital platform, time and money are wasted, content sits unnoticed, and…
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Deb Gabor · 2019
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR…
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Brian Burkhart · 2019
We're all guilty of it, when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe. Unfortunately, business works the same way, and the result is forgettable brands with…
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Scott Baradell · 2022
What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with, this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in…
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The Fastest, Smartest, Cheapest Marketing Tool You're Not Using
Christopher West · 2021
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they…
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JR Little · 2015
The old ways of marketing and branding don’t work any more. It’s a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business.…
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How We Started and Scaled a Global Lighting Brand
Cole Zucker · 2023 · Audiobook
Successful entrepreneurship is not a straight line. It’s a thrilling, unpredictable roller coaster full of extreme ups and downs. Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France…
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Malcolm Lemmons
In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional…
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Mila Grigg · 2022
…When He has tried me, I shall come forth as gold., Job 23:10 No matter what you’ve endured, where you come from, or what you may think, your story is worth sharing with the world. It’s the core of who you are and why you do what you do. Your unique value…
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Matt Marcotte · 2025
What Fuels Successful Brands? Belief. In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people, not products, are a brand’s secret sauce. This time-tested narrative shows what happens when leaders and teams turn…
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Ben Zifkin
Big Retailers. Big Brands. Big Changes. The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, “craft…
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Stan Bernard · 2021 · Audiobook
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the…
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Mitch Duckler
According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital…
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Lyn Graft · 2019 · Audiobook
Your founder’s story is key to fueling your company’s success. It is a powerful asset in everything from raising capital to driving sales to securing press to attracting talent. Countless entrepreneurs have achieved business success by crafting a great story…
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LaSean Smith
Every business would love to launch a high-growth product in the global marketplace, but few know how and many are using outdated marketing methods that fail to build an authentic relationship with customers. But what if there was a way to strengthen those…
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Jeff Lotman · 2020
Ask the CMO of any consumer packaged goods company and they’ll tell you: their industry is extremely competitive. When you’re using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is…
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How to Build a Business Everyone Will Love
Kyle M.K. · 2019
Finding success in today's marketplace is not about data, numbers, or projections--it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired…
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Chris Dessi · 2015
It’s time to start taking charge of your career. Technology and social media means that it’s now easier than ever to stand out, build a personal brand, and stand out from the crowd. As CEO of Silverback Social, Chris Dessi has seen countless people do this…
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Deb Gabor · 2022
We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity. Consumers want to connect with the brands…
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Cory Schmidt · 2022
How do top tech companies generate billions in sales with only small marketing budgets? The same way they capture millions of organic website visitors with content marketing. Brand Primacy. There exists an SEO red carpet that leads to exponential brand…
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The Field Guide
Joe Belliotti · 2023
Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer. In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an…
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Marcus Harvey · 2023
Marcus Harvey created his first T-shirt in high school. Today, he’s the founder and CEO of Portland Gear, one of the region's most respected apparel brands. But the entrepreneurial journey is never that simple. Refreshingly honest and relatable, Product of…
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How to Start Your Brand with Zero Experience
Dylan Trussell · 2026
After reading this book, you'll know exactly how to start your brand. Founding a company is the hardest thing you'll ever do, but it's so much easier than leaving your dreams unpursued. It's not for everyone, yet something still compels you to dive into the…
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Digitize Trust. Build Authority. Monetize Your Reputation.
Scott Sigman · 2026
As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios, and you don't control the edit. Physicians don't need to be louder to stand out. Instead, they need to be clearer about the problems they…
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Lisa Guillot · 2023
You’re stuck. You have been for a while. From the outside looking in, you’re “successful,” but there’s a calling in your heart nudging you toward radical change. Maybe you want to reinvent your career or build a business. But you have no idea where to start…
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Michael Crawford · 2023
He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build…
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Brand-Building in a Narrative Economy
Kristian A Alomá · 2023
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don’t just buy brands. They use them to tell stories about who they are: stories about…
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Gibran Nicholas · 2023
You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do., Jerry Garcia Relentless change, and the constant chaos that surrounds it, makes life and business more challenging by the…
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Jared Schrieber · 2022
The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are…
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by Ashleigh Warren (Author) Format: Kindle Edition
Ashleigh Warren · 2022
It’s easy to have moments where you scroll through your phone, see the mega influencers you look up to who are crushing it, and think, “I can never get there.” But any influencer who has “made it” started wherever you are today. Success as an influencer is a…
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5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
Allison Netzer · 2022
Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns.…
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How Team Leaders Can Build a Prestigious Brand and Have Explosive Growth with More Freedom and Less Risk
Jason Williford · 2021
Jay Abraham is known as “The 21.7 Billion Dollar Man” and “The Godfather of Marketing.” For over forty years, he has assisted more than 10,000 businesses in over 1,000 different industries. He is known as the highest-paid business and marketing consultant in…
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Robin Farmanfarmaian · 2019
Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise? You want to expand your career and take your business to…
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