Books by John Ruhlin

Relationships can take you places marketing can’t.Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That’s where the Referral Partner Transformation (RPT) System comes in. Instead of chasing fish (nagging for referrals), build a fishing fleet, a proactive system of partners and R.I.C.H. relationships that effortlessly generate referrals month after month. This refreshing, sustainable approach to business growth replaces cold calls, ads, and algorithms with genuine partnerships and trust. Packed with proven, practical strategies, Beyond GIFT∙OLOGY helps you create a network of loyal allies who want to see you succeed. Whether you’re a service professional, sales leader, or small business owner, solo or leading a team, Beyond GIFT∙OLOGY turns timeless ideas into a transformative system for lasting success. Stop chasing. Start building. And become blessed beyond measure.

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone from mail clerk to managing director can master the magic of Giftology; with these and more: Mastering reciprocity, the hidden bottom line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client s inner circle and becoming part of it Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.