Books by Shiv Narayanan

Companies everywhere are missing their revenue targets. The old playbook of driving inbound traffic and pipeline is rapidly becoming more expensive, competitive and less impactful.

Why? Because in an AI-first world, most of the buyer journey is invisible. What once required multiple search engine queries, reading through multiple websites, talking to sales reps, doing your own research and making a decision, can now be done in seconds. AI platforms are helping customers educate themselves without ever interacting with you or your business in any way.

This shift means companies need to rethink their Go-To-Market strategy and lean into activities that increase their visibility, authority and referenceability to stay relevant and de-risk their business continuity from the threat of AI disruption. AI Marketing Blueprint delivers a clear, practical and evergreen framework highlighting the 7 New Rules CEOs, Investors and Revenue Leaders need to focus on to transform their companies and drive pipeline and revenue in a world with AI.

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn’t predictable enough. What most founders don’t realize is how close they are to achieving the exit of their dreams. Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors. In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts. You’ll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation.

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.

In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.