Books by Lorenzo Gomez

The great lie of our society is that mental health and mental illness are the same. Lorenzo Gomez wants to dispel that notion for good. In his new book, Tafolla Toro, he reaches back in time to share stories of his turbulent, traumatic, and often violent middle school years in one of San Antonio’s most crime-riddled neighborhoods. He opens up to reveal the fear, anxiety, and hopelessness he felt as a teenager and how those forces shaped his life until he began taking steps as an adult to improve his mental health. Alternating between shocking stories from his youth and letters written to his 12-year-old self, Lorenzo shows young people how to retake the battle of their mind by dealing with what is true and dismantling the lies that lead to self-deception. In Lorenzo’s journey, readers will see someone who understands what they feel, knows what they’re going through, and is standing up to tell them: Decide today that you are worthy.

You don't have to have an MBA to get ahead in business. You don't even need a college degree. All you need is intelligence, drive, creativity, courage, and The Cilantro Diaries.

Lorenzo Gomez went from the stockroom of a grocery store to the boardrooms of two private companies without a formal higher education. In his inspiring and humorous true story of hope and accomplishment, he shares the steps he took up the ladder and the guiding principles that got him to the top. The direction and motivation he provides in The Cilantro Diaries will help you find a mentor, build a network, establish a reputation, rise above the competition, and move far beyond entry-level jobs into a profitable and satisfying professional career.

Even if you don't have the interest or the means for pursuing a university education, you can be a success. Lorenzo Gomez did it. Now you can do it, too.

In 1998, the thought of launching a startup in San Antonio was ludicrous, but that didn’t stop Rackspace’s founders from planting their flag in the heart of Texas. Just over two decades later, the scrappy little underdog that no one believed in is a billion-dollar business with more than 6,000 employees worldwide. One of the first ten account managers hired at Rackspace was Lorenzo Gomez. He was there when the company became the host for YouTube and saw the decade-long stretch where each month brought one-hundred new hires. The rocket ship growth was exhilarating but exposed Rackspace’s early flaws, including avoiding customers at all costs. When the mission shifted to becoming one of the world’s greatest service companies, everything changed. Suddenly, Rackspace had a rallying cry, “fanatical support”, and a culture that few companies could match. The Rack We Built is Lorenzo’s recollections from those days, told only as he can tell it: through stories packed with style, heart, and humor. With the principles in the book, you can create the type of culture that makes people want to volunteer their best.