
Big Book Payoffs
Why Every Entrepreneur Should Write a Book (and How to Do It)
The most successful entrepreneurs think in terms of the biggest payoffs from the least amount of effort. That is why they often avoid writing books. But Dan Sullivan, one of the world's most successful entrepreneur coaches, has a different message: every single entrepreneur on earth should write a book. In Big Book Payoffs, Dan teams with Tucker Max, author of four New York Times bestsellers, to give a proven step-by-step guide for writing, editing, and publishing an impactful book that speaks to your target audience, plus the fundamentals of book marketing that almost every author gets wrong.
