Books by John Hittler

Historically, only one in ten companies succeed at scaling using the current standard growth practices. So why would anyone copy that formula to succeed?

What if you could dramatically increase your odds of success simply by engaging in counterintuitive growth practices? Methods like hiring exclusively for talent rather than culture fit or having a single directive as the company’s core value.

With insights drawn from more than 275 CEO interviews, the approaches in The Little Book of Big Scale focus entirely on counterintuitive methods for growing your business. Meet the CEOs who are successfully scaling, see how they’re doing it, and, most importantly, learn why they choose to go against the herd to counterintuitively create scale.

John Hittler shares practices that are effective at every stage of growth, from a small startup to a large company pursuing an IPO. He and the successful CEOs interviewed will teach you how to alter your approach to scaling so you can create and implement a custom scaling plan for your unique organization.

“Now that I know my genius talent, Tuesdays feel like Saturdays.”There’s a secret superpower embedded in your DNA. Can you name it? It’s your genius talent, the thing you do better than anyone else on earth. You weren’t born knowing what it is, you have to discover it. When you do, work will feel like play, not soul-crushing monotony. Living within your genius means doing what you’re meant to do, rather than worrying about the things you should do only because they’re part of your job description. John Hittler lived with his own genius talent for nine years before he finally used it. In One in a Billion, he’ll help you identify your unique gift, walk you through the process of bringing that genius talent forth in your life, and anchor things with a purpose that gives meaning to the work you do. That’s just the beginning; this book also grants you access to the Evoking Genius community at oneinabillionbook.com to access supplemental materials and share your genius talent with other people who have discovered their own.