Books by Ari Meisel

Nick Sonnenberg and Ari Meisel recently launched a profitable Virtual Assistant (VA) business in just one day, challenging the startup mentality that every new venture requires months of planning and a large investment of capital. Their VA business was born from scribbled notes on a cocktail napkin during dinner and was an up-and-running less than 24 hours later. By following their 3 step process: Optimize, Automate, Outsource, they leveraged free, readily available digital tools and apps with no outlay of cash whatsoever. Meisel and Sonnenberg reveal tactics for building a scalable business in today’s world. This fascinating and informative book chronicles their first year in business together. An essential read for any entrepreneur. It follows their journey from idea to execution, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

At the peak of his career and success, Ari Meisel nearly killed himself from exhaustion and overwork. He had to make a choice: he could let his “success” destroy him physically and mentally, or he could find a better way to live. He spent the next few years redesigning his life from scratch. Ultimately he found the way to reduce his workload by 80%, while actually increasing results and success. Furthermore, he could spend time on what matters most: his family. This book describes his method. Using Meisel’s revolutionary Optimize, Automate, Outsource approach, you will learn how to take almost anything you do and make it work smarter, instead of harder. Modern methods like the 80/20 rule, the 3 D’s, and multi-platform repurposing let you build a high-powered, traditional-style “success factory” that only requires one employee to run. Less work, more results, more happiness.